Global Edition

Al Mouj retains GEO Certified status

9.48am 26th August 2020 - Management Topics

Al Mouj Golf in Oman has successfully retained its GEO Certified distinction – a marque dedicated to recognising credible leadership in sustainability and golf.

Commenting on this achievement, Nasser bin Masoud Al Sheibani, CEO of Al Mouj Muscat, said: “Al Mouj Golf was first certified in 2017 and this continues to be an important partnership for the club. I am incredibly proud of the team for successfully earning our recertification. Their efforts represent an important milestone in the facility’s ambition to operate in a highly sustainable way and will help us elevate the impact of our sustainability practice; creating new opportunities through education and responsible leadership, providing widespread benefits to a broad spectrum of stakeholders and championing innovation to set new benchmarks in such a crucial sector.”

In recent years, the course managers at Al Mouj have undertaken significant work to enhance the natural character and biodiversity of the course, also reducing the consumption of water and other vital natural resources, while also contributing to national goals on priority issues such as combating desertification; protecting groundwater supplies; converting to clean, renewable energy; stimulating the circular economy; and engaging youth and communities in healthy recreation.

Jonathan Smith, Executive Director, GEO Foundation, praised the progress made and results generated at Al Mouj. He said: “We’re extremely impressed by the ever strengthening commitment, action and results shown by Al Mouj Golf and we congratulate the entire team there, and all those that support the efforts, including Toro and Ocean Tee.

“So often, sustainability initiatives are side projects, piecemeal or designed to do the minimum on compliance – and therefore can fail to become fully embedded into brand and culture. Al Mouj demonstrates the opposite and is an example of how to embed environmental responsibility and social value into all aspects of operations and brand. For this, they are to be very highly commended.”

Two important ‘Continuous Improvement Points’ from the club’s previous certification have been successfully addressed. The first of these was the naturalisation of out-of-play areas, which comprised two hectares of tee surrounds being naturalised, resulting in a 350m3 reduction in daily water consumption. Secondly, 500 sprinkler heads were relocated as part of an audit for better spacing and more efficient coverage. These two measures resulted in a total irrigation reduction of 12%. 

This leadership is set to be extended even further across all of golf in Oman, as described by Mundhir Al Barwani, Chairman of the Oman Golf Association: “Congratulations to Al Mouj, for all that they have achieved and now inspired in others in golf in Oman.  The Oman Golf Association recognise the importance of sustainability issues to golf, government and society and we are excited about doing more to support and extend golf’s role even further through our collaboration with the GEO Foundation, in close partnership with the government, Al Mouj, the European Tour, and the other courses in Oman.”

“Through their actions Al Mouj have inspired others. Most notably, this has included acting as the catalyst for a range of new environmental and social initiatives linked to the European Tour Oman Open, for which the Oman Golf Association is promoter and Al Mouj is host venue, for the 2020 Oman Open these included:

 /  / 

In related news...

GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.

Subscribe

Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here