The CMAE marked the beginning of the return to classroom based learning with the Management Development Programme Golf Management course, the first in-person MDP since February 2020.
Delegates from around the UK came to St Andrews, the ‘Home of Golf’ for five days of education focusing on managing golf operations, diving deep into subjects such as the golf business model, course rating & handicapping, working with your greenkeeping department, R&A Golf development, fleet management, retail and customer service, sustainability and more.
During the week delegates received a tour of the St Andrews Old Course and their facilities from course manager Gordon McKie, before getting to experience playing 18 holes on the famous course, a once in a lifetime opportunity for many!
Delegates were also able to experience first-hand the world class operations at Gleneagles with a full day touring the club, the shop and academy and getting to understand their brand and values. A tour of the R&A clubhouse was also included in the week.
The course in Golf Management is part of the CMAE’s Management Development Programme (MDP), an educational pathway consisting of six residential courses covering all of the competencies of the modern club manager.
CMAE Director of Education Torbjorn Johansson, said, “It was an intensive week with the perfectly sized group for our return to the classroom. We made sure all delegates felt safe by adhering to Covid-19 measures and our own policies. By the end of the week all delegates were closely bonded and learning from each other which is exactly the kind of dynamics we like to see on MDP. The itinerary we put on covered a lot of aspects of managing a successful golf operation and all of our educators demonstrated best practice in their discipline. What better place to host this course than at the home of golf in St Andrews.”
For more information about CMAE and their Management Development Programmes visit: www.cmaeurope.org