Global Edition

Women’s Golf Day enjoys record-breaking reach

5.25pm 11th June 2019 - Growing the Game - This story was updated on Wednesday, June 12th, 2019

Golfer at La Cala Resort in Spain celebrate Women’s Golf Day

Women’s Golf Day 2019, which was held on June 4, has smashed all previous records for venues, countries and overall reach, with the global event being celebrated in 845 locations across 46 countries (listed below*)

The event was an even bigger hit on social media, with over 25 million people viewing WGD content for a total of over 47 million impressions across social platforms that included some of the biggest brands, influencers and celebrities in the game.

Elisa Gaudet, founder of Women’s Golf Day, was blown away by the support for this year’s event, and is delighted to be a part of the momentum that is gathering in the women’s game. She said: “From year one we’ve combined easy, fun golfing activities at golf venues with a bigger conversation about the importance of the global female golf market. Every year we’ve grown but 2019 has been a tipping point for uniting industry leaders, teaching pros, programmes, courses and events to celebrate women and golf for one day.”

The feeling of unity across the globe was reflected in comments from venues that hosted WGD events. Benedict Riches, CEO, Leadbetter Golf commented: “We are incredibly proud to support Women’s Golf Day at the Leadbetter Golf Academy World Headquarters at Champions Gate, Orlando and across our academies worldwide. This is a fantastic initiative and perfectly aligns with our mission of building a lifelong game for golfers of all ages and abilities. We hope the 135 women who attended our event in Orlando not only improved their golf swing, but made new friends as they joined the community of women golfers united across the world.”

Staff at Callaway Golf’s headquarters in California came out in support of Women’s Golf Day

Across digital and social media, WGD 2019 succeeded in driving the conversation about the women’s game with a huge variety of content being produced across WGD channels, international golf influencers, celebrities, brands, pros, and golf venues. Content varied from video clips and photos of participants at venues across the globe, often dressed in WGD red and white; women swinging a club for the first time and socialising with new friends, to some of the biggest names in the sport and from the world of entertainment showing their support for the day. Some of the best known names that joined in on the #WomensGolfDay conversation included Tisha Alyn, Nikki B, Matt Ginella, Chris Harrison, Niall Horan, Blair O’Neal, Greg Norman, Gary Player, Annika Sorenstam, Paige Spiranac and Michelle Wie.

Gaudet plans to build on the momentum and make sure that the conversation converts into action. “Women’s Golf Day is the start of the journey for so many women, and that’s something of which I’m incredibly proud,” she said. “There are so many great teaching pros and programs available already in existence, so if we can help women understand what a fantastic game golf is and the value of the communities that exist within the game then I know we can create the next generation of female golfers. The way that the industry has come together to show women’s golf at its best is so inspiring and I can’t wait to see how we can be at the heart of driving that conversation again in years to come.”

*46 Countries participating in WGD 2019:

Armenia, Australia, Bahamas, Bahrain, Bosnia & Herzegovina, Bulgaria, Canada, Costa Rica, Croatia, Cyprus, Czech Republic, Dominican Republic, France, Georgia, Germany, Guatemala, Honduras, Hong Kong, Hungary, India, Ireland, Italy, Lithuania, Malta, Mauritius, Mexico, Montenegro, Morocco, Netherlands, Nigeria, Norway, Philippines, Poland, Portugal, Puerto Rico, Russia, Saudi Arabia, Serbia, Slovakia, Spain, Sweden, Switzerland, USA, United Arab Emirates, United Kingdom and Vietnam

       

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