Loch Lomond Whiskies, The Spirit of The Open, is giving golf fans the chance to win one of the rarest bottles in Scotch whisky while supporting The R&A Foundation and its initiatives that help deliver good for golf and through golf.
Launching at The 154th Open at Royal Birkdale and continuing through the AIG Women’s Open at Royal Lytham & St Annes, ‘The Golden Ticket’ activation will give attendees the exclusive opportunity to win one of only 100 bottles of Loch Lomond 50-Year-Old single malt whisky, valued at £25,000.
Available only to spectators attending either championship, Golden Tickets will be sold on-site for £10, with all proceeds donated to The R&A Foundation.
Ticket holders will automatically be entered into the grand prize draw, which will run across both championships. The competition closes on 2 August, with the winner of the Loch Lomond 50-Year-Old drawn following the conclusion of the AIG Women’s Open.
One of Loch Lomond Distillery’s most prestigious releases, the 50-Year-Old was distilled in the distillery’s distinctive Straight Neck Stills and matured for half a century. One of only 100 individually numbered bottles worldwide, it delivers notes of white-fleshed fruit and crisp citrus, alongside exceptional depth developed through maturation in first-fill Bourbon and Oloroso Sherry casks.
Funds raised through The Golden Ticket campaign will directly support The R&A Foundation which helps to deliver projects that improve lives, strengthen communities, and shape the future of golf. Combining proceeds from The Open with philanthropic funding, The R&A Foundation creates lasting impact through the game, delivering not only good for golf, but good through golf.
Andrew Jack, Group Marketing Director at Loch Lomond Group, said: “As The Spirit of The Open, we are always looking for new ways to create memorable experiences for fans while supporting the wider game. The Golden Ticket does exactly that, giving spectators the chance to win one of our rarest whiskies while supporting the work of The R&A Foundation.
“There is something especially fitting about using a 50-year-old whisky to support work that is building opportunities for the future. This is a whisky that was laid down decades ago with care, patience and belief in what it could become. In many ways, that reflects the work of The R&A Foundation today; creating the conditions for people, communities and future generations of golfers to flourish.
“The R&A Foundation’s initiatives are helping to make golf more accessible, improve wellbeing through the game and open up pathways for aspiring talent around the world. We are proud that every Golden Ticket purchased will help support that work, turning a remarkable piece of Loch Lomond’s history into something that can make a real difference to the sport’s future.”
Henry Keeling, Director – Commercial Partnerships at The R&A said, “We’re grateful to Loch Lomond Whiskies for supporting The R&A Foundation through this unique prize draw. Golf has the power to bring people together, break down barriers and make a real difference in communities and support like this helps us continue that work. Together, we’re helping create lasting impact through the game, delivering not only good for golf, but good through golf.”
Located within the spectator villages at both championships, The Golden Ticket activation combines the excitement of a once-in-a-lifetime whisky prize, with the opportunity to make a meaningful contribution to the future of golf.