The mood of buoyant optimism among exhibitors and visitors alike that prevailed at Golf Europe 2009 in Munich strongly suggests that the industry can look forward to better times in the year ahead.
All the ‘feedback’ messages were similar…that the move back to the smaller more compact M,O,C was a popular one, business was brisk, order books busy, and optimism high for the future as reports suggest that the world recession is easing.
Although attendance figures were inevitably down there were still nearly 4,000 visitors from 48 countries compared to 4,617 from 52 countries in 2008, and the global spread was such that no other European-based golf trade show can compare with it.
As Manfred Wutzlhofer, Messe München chairman put it: “We are currently experiencing difficult economic times …and everyone involved in the show was aware of this. Therefore our expectations were scaled back but participants were positively surprised by the successful event.”
Upbeat comments from some of the leading players confirming this view included:-
Other headlines in the October 2009 edition of The PGAs of Europe E-Newsletter are:
To view ‘Working Together’ Issue 37 please click on the link below
and select ‘Latest Issue – October 2009’.