The BGIA’s British Exhibitor Group were pleased to report a very successful and worthwhile Golf Europe 2009 Show, with all of the exhibitors within the UK Pavilion delighted with the quality of the visitors and contacts made.
Situated in the central Hall 3, the UK Pavilion included BGIA members Asbri Golf and Miller Brown, along with Elmer Golf, Boston Golf, Bunker Mentality, Ben Sayers and DMC Golf.
Speaking of the event, Paul Williams from BGIA member Asbri Golf said: “It was probably one of the busiest trade shows for us to date! Golf Europe is the most important date in our diary to meet with our existing and valued distributors throughout Europe. This is our 4th year as part of the UK Pavilion and their pre-organisation of our stand along with providing us with support and assistance throughout the show was invaluable.
“Obviously with the UK being the largest market in Europe, the collection of UK companies makes it an attractive area of the show for European customers. The pavilion had a prime position in the halls this year and with the UK flags clearly visible to attract numerous visitors, we’d highly recommend coming with the UK group – we’ll be back next year!”
CaddyAid Mobile Golf GPS offers GPS readouts to ordinary mobile phones with unlimited course downloads included for the retail price of £49.99. David Morris said: “I was absolutely delighted how the show went. We had no idea how the concept or the trade business model would be received, but it was fantastic. For the retailer in these tough times, we can supply the goods at no cost, only billing after sales are made, so the retailer wins both ways.”
Jon Mabbs, Sales Director of Boston Golf, said: “I would like to put a positive slant on the Show and indeed we met some interesting people that at this stage look very promising. Corporate golf is growing strongly in Europe and we are pleased to be among the leading suppliers of logo golf accessories to this emerging area.
“We have been exhibiting in Europe throughout this decade, and going out to meet the main players in the market is a prerequisite for success.”
The BGIA itself also had a very positive 3 days at the show, attracting a number of companies to the stand interested in joining the Association, as the benefits and services provided to BGIA members continues to increase.
The BGIA have recently set up a monthly Credit Control facility which members will soon begin to take advantage of (free of charge), along with benefits to members of the recent partnership forged with Sport England and their network of 49 County Sports Partnerships (CSP’s).
For more information about the BGIA, its current members and how to join the Association please contact firstname.lastname@example.org