Global Edition

 

Volvo Back on Outdoor with Get Noticed

8.15am 21st March 2007 - Corporate

After a few years absence, March sees Volvo return to Outdoor with a national poster campaign to raise awareness of the Volvo XC90 SE Sport.

A total of 1050 x 6 sheet and A3 range bay panels within Get Noticed’s network of golf facilities will be carrying the striking creative. Get Noticed’s network strategically targets over 2 million golfers a month, with the positioning of the panels offering Volvo up to 35 minutes dwell time to golfers during each practice session.

By being in front of Get Noticed’s affluent ABC1 audience for such long periods, Volvo are able to communicate directly to XC 90’s potential and existing owners in an enjoyable, outdoor environment.

Peter Goodman from Get Noticed says, “The growth of Get Noticed Golf Media has been phenomenal. The positioning of panels, extremely high ABC1 figures coupled with outstanding research has enabled many blue chip clients return to Outdoor. We are delighted to be running Volvo’s latest campaign for the XC90 SE Sport”

Lucy Catchpole, account director at Mindshare said, “It is becoming more important to reach our target audience in the right place at the right time. Get Noticed’s Golf Range Media opportunities are an excellent way to showcase the brand to new and existing customers who are in the market to buy or consider a premium or mid sized SUV.”

Get Noticed Golf Media National opportunity includes 6 sheets, range bay panels and 96 sheets at golf driving ranges together with locker room panels and 6 sheets at top ranked golf clubs.

Available at over 400 golf facilities nationally, Get Noticed Golf Media reaches 2.6 million golfers per month, 75% of which are ABC1. The estate includes Crown Golf Resorts, Europe’s largest golf resort operator, while clients include BA (club class), Ford, Jaguar, Nokia, The Times and Today’s Golfer Magazine.

Get Noticed www.hi-tech.co.uk/golfmedia.htm

       

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