Troon, the leader in upscale golf course management, development and marketing enjoyed a hugely successful 2018 International Golf Travel Market, with Troon International presiding over 425 meetings at the event in Slovenia. The volume of meetings highlights the scale and influence of Troon’s international division, as well as its ability to forge new, and develop existing, relationships with tour operators all over the world to the benefit of its partner properties.
With operations in over 22 countries, Troon International has unrivalled golf tourism knowledge in its field. Its innate ability to connect tour operator and destination management companies to its facilities proves beneficial to all involved parties to drive footfall and maximise revenues. IGTM continues to provide a unique platform to further develop those relationships, with Troon properties from the UK, Greece, Cyprus, Spain, Czech Republic, Norway and the UAE all benefitting from the event in 2018.
Angus Watson, Sales and Marketing Manager, Troon International, said, “The International Golf Travel Market presents an excellent opportunity to work alongside our properties to meet with both existing and new tour operator partners to showcase some of the world’s best golfing destinations”.
“We have a proven track-record of building these relationships to increase the visibility amongst dedicated golfing audiences and drive new business to the properties and venues within the Troon International golf portfolio”.
Troon’s International Division works collaboratively with key operators to develop marketing campaigns across broadcast, digital, social and offline platform offerings, as well as packages to meet the specific and diverse needs of the international tourism market. Its understanding of the industry and operator relationships is an important part of why its properties value the Troon International brand and goes some way to explaining how it has managed to amass such a breadth of high-quality clients.
Pictured above: Norway’s Lofoten Links, one of Troon International’s growing network