Revelyst, a collective of world-class maker brands that design and manufacture sports technology and outdoor gear, has announced the acquisition of Optimum Golf Technologies, a leading European distributor of golf technology products and a key distribution partner for Revelyst’s Foresight Sports, Bushnell Golf, GolfLogix and PinSeeker brands.
Optimum has joined Revelyst’s golf platform, Revelyst Golf Technology, and will be rebranded as Revelyst Golf Technology Europe.
The acquisition is another step in Revelyst Golf Technology’s strategy to build the strongest suite of integrated hardware, subscription and gaming products for golfers of all levels.
With more than 15 years of experience with Foresight technology and 25 years of leadership experience in golf simulation, custom installations and golf technology, Optimum will bring valuable insights and best practices to Revelyst Golf Technology’s operations.
Eric Nyman, CEO of Revelyst, said: “Optimum Golf Technologies has built a strong business and developed deep expertise in the golf technology market, making it an excellent fit with our vision to expand more deeply and directly into the healthy European market.
“Bringing Optimum into our Revelyst Golf Technology platform will strengthen our international capabilities and allow us to capture more of the value created across the golf technology ecosystem. We’re excited about the opportunity to combine the strengths of both organizations and deliver even greater value to our customers in our mission to be the number one golf technology company in the world.”
Optimum’s leadership team, including Edward Doling and Oliver Clark, and all employees will remain with the business. Doling will serve as Sales and Marketing Director, while Clark will become Operations Director for Revelyst Golf Technology Europe. Their combined experience and expertise will help Revelyst strengthen its distribution network in key markets and create new growth opportunities for its brands.
“We’re proud of what the Optimum team has built over the past 15 years and excited about what comes next,” Doling said. “Joining Revelyst allows us to build on our strong relationships with customers and partners within Europe, the Middle East and Africa while working more closely with the teams behind the brands we know so well. We see huge potential to grow the business, bring new solutions to golfers and golf facilities, and help Revelyst Golf Technology reach more customers around the world.”