Global Edition

Titleist refines line up for 2005

12.05am 8th March 2005 - Corporate

Market leading golf ball brand Titleist has overhauled its entire golf ball line up for 2005, once again raising the bar for high performance. From the Tour proven Pro V1 and Pro V1x to the big selling NXT range and the ever-popular PTS SoLo, the whole line boasts design improvements to offer enhanced performance for all types of golfer.
The legendary Pro V1 has been updated to deliver longer distance than the prior generation Pro V1 model while ensuring the same greenside spin and Drop-And-Stop™ control. This has been achieved by introducing a new softer core formulation and a redesigned firmer Ionomer casing to deliver similar feel, lower driver spin and ultimately more distance. The latest player to win with the new Pro V1 ball was David Toms this weekend when he defeated fellow Titleist devotee, Chris de Marco in the all new Pro V1 final of the WGC – Accenture World Match Play Championship.
Similarly, the Tour player favoured Pro V1x for 2005 features a new improved dual core formulation of softer inner core and firmed outer core to produce lower spin and provide greater control on full iron shots. The new Pro V1x will no doubt continue to appeal to players who generate very high ball speeds or high spin. In fact, Darren Clarke became the first tour player to win an official world ranked event with the new Pro V1x when he won the Visa Taheiyo Masters in November last year.
Perhaps the biggest design evolution within the new Titleist ball line up concerns the new NXT Tour, with design changes that further differentiate its performance characteristics from the regular NXT. The new 2005 NXT Tour features a new high velocity large dual core combined with a revised Fusablend cover to produce lower driver spin and longer distance from the tee and yet maintain feel and control around the green. In addition the popular NXT has been improved for 2005 with a modified 392 dimple pattern to improve aerodynamics delivering lower, flatter trajectory for increased roll and extra distance.
The new PTS SoLo continues to be the ‘feel good‘ Titleist as it features a softer cover and lighter core than the 2004 version for a high lift design that will give any golfer’s game a lift especially slow to moderate swing speed players.
“Our golf ball product line for 2005 has been designed to make the already best performing and best selling golf balls in the world even better,” commented George Sine, Acushnet Company’s vice president of golf ball marketing. “From the tour-proven Pro V1 and ‘soft and long‘ NXT product lines to the ‘feel good‘ golf ball, the PTS SoLo, we have advanced each model with the goal of exceeding golfers‘ expectations and establishing new benchmarks for distance and performance within the golf ball category”.
Titleist’s new line up for 2005 provides further evidence that the market leading golf ball brand continues to pioneer new technologies that benefit the most discerning and demanding players in the game.
The new balls will appear on the shelves this month and will be distinguished by new packaging. The SRP’s are as follows (sleeve of three): Pro V1’s £11.00, NXT’s £6.75, PTS SoLo £5.50

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