Global Edition

 

The Polara is back

12.00pm 1st July 2005 - Corporate

Pounce Sports has announced the re-launch of the Polara golf ball. The claim is that a revolutionary design reduces hooks and slices by up to 75 percent. The company is aiming “to put some fun back in golf for recreational golfers”. The Polara is available at www.northof90.com
The launch marks a return to golf for the Polara. The ball was first introduced in 1975 by PGA/Victor, with sales starting in 1977. The Polara posted strong sales in its first year but the USGA refused to approve the ball for tournament play, ruling that it would “reduce the skill required to play golf.” In 1978, the manufacturers sued the USGA. Litigation wound its ways through the courts until a settlement was reached in 1985 and the ball was removed from the market and became part of golf history.
Andy Gesek, a co-founder and general manager of Pounce Sports said, “Pounce’s founders came upon the idea for the launch in the midst of another not-so-fun round of golf. Two of the founders recalled hearing about the ball and dreaming about what it could mean to their golfing experience. The founders spent a year on research and planning leading to the Polara’s return.”
Unlike the initial marketers of the Polara, Pounce does not intend to submit the ball to the USGA for approval. The company will target recreational golfers looking to improve their game and golfing experience by spending more time in the fairway, said Gesek, who described himself and the other founders as true recreational golfers, or what some might call “hackers.”
Pounce Sports LLC www.northof90.com

       

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