Global Edition

The ball that glows at night

12.10am 12th August 2005 - Corporate

Anybody who thinks that there simply aren’t enough hours in the day for golf will thank their lucky stars for a new light-up golf ball. As the nights draw in and the sun goes down, the Twilight Tracer comes out to play.
The Twilight Tracer is an 80 compression, 3-layer golf ball whose inner core contains proprietary circuitry that makes the ball light up and pulse with a bright red glow, when either hit by a golf club or dropped on the ground from about waist height. Twin LEDs are programmed to pulse for about five minutes after impact at the rate of about 7 times per second, making it great to watch in flight and easy to locate when it lands.
So is the world about to be over-run by night time golfers? The UK distributor puts forward a more practical view. “You need to see the Twilight Tracer for what it is,” says John Lewis, managing director of Bay Hill by Palmer in the UK. “It performs comparably with ordinary golf balls as far as trajectory, distance and roll are concerned but you wouldn’t really use it to compare performance stats with products favoured by top-earning Tour pros.
“As a tongue-in-cheek gimmick or a gift it does make everybody smile, but its undeniable practical benefit is for golfers who experience failing light – perhaps towards the end of playing 18 holes – where finding conventional balls becomes just too much of a chore. Then the Twilight Tracer definitely makes life a good deal easier.”
The Twilight Tracer has a conventional surlyn outer membrane and is fully compliant with R&A rules regarding size and weight. It comes with its own tees and storage pouch and in the UK is available for £9.99. Don’t forget – it’s quite difficult to lose!
To view a short demo film and a list of international distributors visit Twilight Tracer

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