Global Edition

Tee-up for a Fortune

9.00am 24th March 2003 - Corporate

The winner of the Best New Product at the 2002 PGA Merchandise Show is ready to be launched to the European golf industry.

The ‘Fortune Tee’, as the name implies, can bring golfers good luck. It looks like any conventional wooden tee but its unique characteristic becomes apparent once it snaps after a shot. Contained within the tee is a rolled-up scroll with a golf-related message for the golfer. For the 2003 launch, these papers will also contain a number, one of which could be the key to winning the €1 million jackpot. Golfers should visit and register their ticket numbers to see if they have won a prize which include holidays and golf equipment as well as the €1 million jackpot.

Key Features:

Retail packs consist of 26 pro-tees and 4 coloured Fortune Tees

Wooden tees, available in one standard size

Fortune Tee dispensers hold 50 poly bags

Available to retail from 1st April 2003

Pan-European promotion

RRP £1-99 / €2-99

The retail packs are simple to sell and complimented by high quality point of sale displays including freestanding and counter top display units.

Fortune Tees can be ordered from The Masters Golf Company Limited. Tel: 00 44 (0)1934 523 900 Email

Fortune Tee

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