Global Edition

TaylorMade Rescue club is market leader

12.10am 19th April 2005 - Corporate

The utility club for long iron and fairway wood replacement has become a must in every golf bag. Many manufacturers have dabbled in this sector, all with the sole aim of competing with the original and market leader: the TaylorMade Rescue Mid. Since its introduction in 1999, the name ‘Rescue‘ has become synonymous with the utility club section. TaylorMade research first highlighted that the majority of golfers found it difficult to hit consistent shots with long irons and as such went about developing an easy-to-hit alternative to hard-to-hit long irons, the result – the TaylorMade Rescue Club.
The success of the TaylorMade Rescue club, since its launch, has been phenomenal and it currently enjoys a 35.2% value market share, making it the No.1 utility club in the UK market place*.
The popularity of TaylorMade’s Rescue Club is not limited to amateurs. Many Tour players are also keen to take advantage of its performance benefits. The club can be seen in the bags of Retief Goosen, Ian Poulter, Justin Rose and Miles Tunnicliff among others. Retief Goosen said, “Not only does it make hitting the ball from a tough lie that bit easier, it also produces a higher ball flight giving you more control on the greens”.

* Sports Marketing Surveys Retail Audit Feb 2005

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