Global Edition

 

Syngenta signs up for GCSAA Gold Partner status

8.54am 17th December 2007 - Corporate

Syngenta has pledged its support of the Golf Course Superintendents Association of America (GCSAA) and its members by committing to participate in the association’s Partner Recognition Program. Syngenta will invest resources at the program’s “Gold” level.

“We are proud to welcome Syngenta to the GCSAA Partner Recognition Program,” said GCSAA CEO Steve Mona. “These resources are invested for the benefit of GCSAA’s stakeholders — member superintendents, their facilities and the golf course management profession. The investments do not go to stockholders in the form of dividends or profits. They are put to work to develop education programs, conduct research, offer career resources, create information resources and develop tools to assist our members.

“Without the support of industry, GCSAA would not have the ability to provide resources to the benefit of its members and their employers. That is why we call our friends in the industry ‘partners.‘ We are appreciative of Syngenta’s support and I know our members are as well.”

Syngenta is a long-time supporter of GCSAA and its philanthropic organization, The Environmental Institute for Golf. Syngenta is recognized at the Star Club level through The Institute’s cumulative giving program of organizations that have contributed between $500,000 and $999,999 since 1987.

Syngenta is also a member of the Platinum Tee Club, which is the giving club for organizations that contribute a minimum of $5,000 annually to The Institute. Syngenta funds GCSAA’s e-learning grant as well as the association’s Legacy Awards. A presenting partner of the GCSAA/Golf Digest Environmental Leaders in Golf Awards, Syngenta also donated to GCSAA’s hurricane disaster relief efforts.

Syngenta advertises in GCSAA’s official publication, Golf Course Management magazine, exhibits at the Golf Industry Show, sponsors the Certification Luncheon at the annual GCSAA Education Conference as well as the International Resource Center at the Golf Industry Show, and is a Double Eagle donor in the Golf Industry Show Silent Auction.

‘Supers‘ more likely to purchase from GCSAA supporters
“Achieving Gold Partner Status with the GCSAA further illustrates Syngenta’s deep commitment to this world-class organization,” said Dave Ravel, golf market manager for Syngenta Professional Products. “Our ongoing financial support allows the GCSAA to continue its work of consistently raising the bar of professional standards within the golf course maintenance industry. In return, our involvement gives us an opportunity to deepen our connection with superintendents across the U.S.”

GCSAA’s Partner Recognition Program offers industry partners strategic, diverse and ongoing communication with members. Components of the program were developed based on feedback from industry. Among the most revealing findings was that 82 percent of golf course superintendents are more likely to purchase from a company that supports GCSAA.

Syngenta is a world-leading agribusiness committed to sustainable agriculture through innovative research and technology. The company is a leader in crop protection, and ranks third in the high-value commercial seeds market. Sales in 2006 were approximately $8.1 billion. Syngenta employs around 21,000 people in over 90 countries. Syngenta is listed on the Swiss stock exchange (SYNN) and in New York (SYT).

Syngenta www.syngenta.com
GCSAA www.gcsaa.org

       

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