Ram Golf has announced that having undertaken a review of sales of it golf clubs on internet auction sites it has initiated legal action against a number of unscrupulous eBay.com traders.
In a move designed to support its retailers and send a clear message to other unauthorised sellers, the golf manufacturer is attempting to prevent ‘grey importers’ from illegally selling products brought in from the USA under its trademark in the UK.
Working closely with eBay, Ram is utilising the sites VeRO program which protects company’s intellectual property such as copyrights and trademarks. Developed to address these specific issues, it allows companies like Ram to identify trademark infringements and shut down any such illegal listings.
“We really appreciate eBay.com’s support and responsible approach to this problem,” commented Graeme Stevens, managing director of UK Golf Services. “Our team have worked long and hard to identify and nurture a strong network of retailers who we believe offer consumers the expert advice and correct environment to ensure that they get the best out of our products. The actions of these unscrupulous individuals have a detrimental effect on our brand, retailers and ultimately the consumer. As such it is essential that companies like us take a strong stance against these unauthorised dealers.”
Ram continues to urge consumers to deal only with authorised manufacturers. It is only by dealing with these experts that golfers can be assured of the authenticity of the products that they purchase and benefit from the warranty that the brand offers once the purchase has been registered. your hardware. Registered stockists are listed on the company’s website.
RAM Golf www.ramgolf.co.uk