Global Edition

 

PROQUIP launch silk touch wind range

8.15am 9th January 2007 - Corporate

PROQUIP, the leading innovator of lightweight golf weatherwear, has extended its successful Silk Touch range by introducing two new featherlight wind garments with vibrant styling inspired by the 2006 European Ryder Cup Team’s weatherwear.

Following the phenomenal success of the Silk Touch rain suit in 2006 – voted top in Today’s Golfer magazine’s waterproofs test and ProQuip’s best selling export in its 25-year history – the company’s innovative design team has brought Silk Touch technology to windwear.

The ultra-soft, micro-woven fabric, exclusive to ProQuip, features in the new Silk Touch Half-Sleeve Wind Shield and Silk Touch Wind Jacket. As well as being virtually silent to swing in, Silk Touch is Teflon™ coated protecting the golfer from wind and showers.

Richard Head, ProQuip’s managing director and chief designer, said, “In Silk Touch we created the ultimate easy-to-play-in, lightweight weatherwear. We have brought the same ultra-soft, virtually silent featherlight fabric to our wind tops with highly visual styling inspired by our much-praised design for the 2006 European Ryder Cup Team.

“The dramatic yellow shoulder and sleeve striping in the European Ryder Cup team suit is reborn in the Silk Touch Wind Range, with edgy, vibrant colours and bold full colour contrast zips. This is high performance weatherwear to get you noticed.”

The Half-Sleeve Wind Shield features bold striking colour ways on the cutting edge of golf fashion, including aqua, moss and purple, off-set by strong black shoulder striping.

The new Wind Jacket with full-length sleeves, blends a classic black body with striking contrast sleeve and shoulder stripes, in aqua, red, lime, moss and purple.

“As well as new, high-fashion colour ways we have also maintained traditional, best-selling colours, ensuring the Silk Touch wind range appeals to all golfers,” added Richard Head.

“Our designers have invested considerable time in choosing bold high-visibility colour stories for outstanding in-store merchandising which will attract the consumer.

“Silk Touch is set to remain the most talked about weatherwear fabric in 2007.”

ProQuip www.proquipgolf.com

       

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