Global Edition

Product launches from TaylorMade

12.10am 5th November 2003 - Corporate

TaylorMade Golf, maker of the No. 1 drivers and irons on the EPGA TOUR, has introduced three new women’s clubs – the R580W driver, R580W fairway woods and Women’s Rescue Mid.
TaylorMade’s R580W driver is engineered for avid women golfers that generate a swing speed of up to 80 miles per hour. Features include:

Like the R580W driver, the R580W fairway woods are also engineered for avid players that generate a swing speed of up to 80 miles per hour. In addition, the clubhead and shaft of the R580W fairway woods are designed to work in collaboration to produce both high launch angle and high spin, resulting in high trajectory, long carry and maximum distance. Additional features include:

Because long irons are hard to hit, TaylorMade created the Rescue Mid, a breakthrough utility club designed to be far easier to use than a long iron while delivering greater distance. As opposed to the low, hard-to-stop trajectory of the average long iron, the Rescue Mid is designed to combine high launch with high spin, producing a high trajectory, long carry and maximum stopping power. Additional features include:

“TaylorMade’s new R580W driver, R580W fairway woods and Women’s Rescue Mid each incorporate performance technologies proven to help a player hit the ball longer and straighter with greater ease,” says Sean Toulon, senior vice president of brand management and creation for TaylorMade. “For committed women golfers, these clubs are the ultimate.”
TaylorMade’s female staff players worldwide include World Number Two Se Ri Pak, Natalie Gulbis, Catriona Matthew and Helen Alfredsson.
TaylorMade Golf’s new bags are: TM UltraLite Carry, TM Tour Stand 2.0, Taylite 3.0, TM Classic Cart 2.0 and TM Ultimate Cart. TaylorMade has also introduced a bag cover in two sizes, the TM Staff Travel Cargo and the TM Players TravelCargo.
“TaylorMade’s new line of bags provides an option for every player, whether that player prefers to walk or ride,” says Keith Achman, soft goods product manager for TaylorMade. “And whichever bag you choose, our Travel Cargo, available in two models, affords the protection you need for your clubs when you travel.”
TaylorMade-adidas Golf www.tmag.com

In related news...