Playgolf Northwick Park – the revolutionary 8-hole golf course and leisure complex in Harrow, London – has just embarked on an impressive £60,000 multi-media marketing campaign which will feature the venue on radio stations, on buses, and at tube stations and bars in the West End.
Playgolf Northwick Park is an 8-hole, £7 million family golf & leisure complex which opened in October 2005 on Watford Road, Harrow. It is owned and operated by Playgolf (Holdings) plc. The 8-hole ‘Majors’ course features full-size ‘tributes’ to great golf holes from the world’s great golf courses, including Augusta National, Royal Troon and The Belfry.
Masterminded by media agency Hiseman Limited, the campaign includes 30-second radio ads on Capital FM and LBC during June and July, giant advertising posters at Baker Street, Harrow on the Hill and Northwick Park tube station platforms, and A3 posters in washrooms at 60 top West End bars, clubs, pubs and restaurants.
In addition, Playgolf Northwick Park posters will appear at high-traffic escalator sites at Baker Street tube station, and ads will also appear on the rear of 30 buses in the Harrow and Weald area.
The campaign, which describes the facility as an attraction rather than as a golf club, has been crafted to reach 25-35 year-old sports mad males and families looking for a new way to spend their leisure time. The campaign also promotes Northwick Park’s newly-launched Family Card, which gives discounts to families with children aged 16 or less.
Campaign manager, Craig Bousfield, said, “The idea was to create a buzz about Playgolf Northwick Park in the immediate Harrow area and then to spread the word that London has a world class golf and leisure complex throughout the city.”
All print advertising was designed by Steve Larkin at eighthouse.co.uk.
Playgolf Northwick Park features a 56-bay floodlit and heated 2-tier range, home to the Premium Golf Schools teaching academy, plus The National Short Game Centre golf practice area, the 9-hole ‘Mini Majors’ Adventure Golf course, the ‘Dunes’ children’s golf course, the Uniq fitness centre, the Amano cafà© bar and restaurant, and the UK’s only full-size baseball & softball batting cages.
Recently, ‘PowerPlay Golf’, billed as ‘the new way to play golf’, was launched by Playgolf Northwick Park. The format, in which golfers have two flags to aim at on every green, has become a worldwide talking point among golfers, and will soon be seen on TV.
Playgolf Northwick www.northwickpark.com
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