Ping Europe has just opened a new ‘Wrx’ (pronounced ‘works’) Division at its headquarters in Gainsborough, Lincolnshire. The new Wrx department aims to offer its customers the ultimate in custom fitting choice and at the same time gives Ping a valuable source of feedback when it comes to developing clubs for the future.
The idea behind the Ping Wrx Select Programme is to allow consumers the chance to “create clubs as unique as the players who use them” by making available a huge selection of approved shaft, grip and grind options.
Commenting on the programme, Ping’s chairman and CEO John A. Solheim said, “Our 350 and JZ series shafts were engineered to work specifically with Ping heads and grips to produce optimum results and these are the shafts we recommend in our clubs. However, many people have requested other shafts and grips for their Ping equipment and this is now possible through the Ping Wrx Select Programme.
“Our Ping Europe facility has been equipped to manufacture Ping golf clubs with shafts and grips from the Ping Wrx Select Programme. This means that our customers who want special shafts, grips etc on their clubs will be able to obtain their order without the clubs having to be assembled and despatched from the United States.”
Further information on the new Ping Wrx Select Programme is available from Neil Gray at Marketing Activity on 01628 534000 (firstname.lastname@example.org) or Dave Fanning at PING Europe on 01427 615405 (email@example.com).