Performance54, the specialist golf marketing and consultancy group, has become the first sports marketing agency to rank inside the top 15 of the Sunday Times Virgin Atlantic Fast Track 100 list in consecutive years.
Performance54 placed fourth in the ranking 12 months ago, owing to remarkable growth over the previous three financial years. In a continuation of this financial performance, the group was placed 12th in the latest Sunday Times Virgin Atlantic Fast Track 100, which was published in this weekend’s Sunday Times and features the UK’s fastest growing privately-owned companies for 2019/20.
The result recognises record growth, as the only agency of its kind to place so highly in back-to-back years and the first company in the golf industry to place within the top 12 twice in-a-row.
Matt Brookbanks, General Manager at Performance54, said: “Last year was a milestone moment for the business, ranking in the top five. To follow-up with such a strong consecutive performance is hugely gratifying. Despite the obvious challenges this year has posed, we didn’t want to miss the opportunity to reflect.
“To achieve what we have in an unprecedented fashion speaks volumes to the progress we have made as a team and the constant desire to challenge the industry to adopt a more progressive mindset. It is also testament to the trust afforded to us by our partners, and the license they give to explore new creative solutions that move the dial. This is a proud day for all of us and one we are extremely thankful for.”
Performance54 has experienced sustained growth since its foundation in 2015. At the close of the 2019/20 financial year, the company had recorded total sales of £12.7m, representing 111% three-year compound annual growth rate. The business has reported that 70% of revenue is coming from overseas — mainly the Middle East, where it has won three new clients this year.
P54’s current client list includes, among others, Titleist, FootJoy, Adare Manor, Golf Saudi, England Golf, Rick Shiels, Sentosa Golf Club, Faldo Enterprises, Peter FInch and Lumine Golf Club.
In recent months, Performance54 was also named ‘Golf Business of the Year’ at the 2020 World Golf Awards and was the ‘International Business of the Year’ at the 2019 Surrey Business Awards.