OnlineGolf.co.uk plans to capitalise on a growing continental golfing market after successfully expanding its portfolio of European websites.
The business launched a French language and Euro denominated website in July to cater for France’s 430,000 registered golfers, 41 per cent of which are women.
OnlineGolf has also developed English language websites in Sweden and Denmark, which take payments in Swedish Krona and Danish Krone, respectively. The company has recorded up to 80 per cent higher average order values in these markets, where disposable incomes are greater, compared to the UK.
OnlineGolf.eu was also launched over the summer period to serve remaining Euro zone markets. European sales now account for over 40 per cent of revenue at OnlineGolf, which has also seen conversion rates double since implementing its European expansion strategy.
The news comes following this summer’s KPMG Golf Participation in Europe 2013 report which recorded an increase in registered players over the past year across the continent.
OnlineGolf already operates a German language website that serves Europe’s second largest golf market, Germany, which is home to over 635,000 players. The website’s re-launch earlier this year has helped spark a 20 per cent increase in web traffic from the country and enjoys average sale values that are 30 per cent higher than in the company’s home market.
Pat Foley, Head of E-commerce at OnlineGolf.co.uk, said: “We are looking to increase our share in a growing and maturing European golf market. As its golfers become more passionate about the sport they are increasingly demanding access to quality clubs, equipment, clothing and merchandise at the best prices.
“The development of local language and currency websites, which benefit from improved functionality, further reinforces our commitment to expanding our presence in Europe and supporting the sport’s development.”
The European websites provide delivery in three to seven days with free postage on purchases over 50€ (Germany), 99€ (France), 865kr (Denmark) and 990kr (Sweden).