Global Edition

 

Noodle Ice

7.30am 25th October 2005 - Corporate

Noodle, the most recognizable name in the long-and-soft category of golf balls, introduces the Noodle Ice featuring a transparent cover and highly optic core.
The new Noodle Ice is engineered to deliver the classic long-and-soft performance that Noodle balls are known for and is constructed to the same specifications as the Long and Soft Noodle. To do that, Noodle Ice incorporates the same two-piece construction including a fast, low-compression core and Surlyn® cover.
However, Noodle Ice incorporates compelling cosmetic elements that are designed to enhance the way it looks, increase visibility, and to increase appeal to more golfers.
First, the cover of the Noodle Ice is transparent, allowing the core beneath to clearly show through. The cover, which resembles a thin, sleek layer of ice, is what gives the ball its name. Second, the core is coloured. In addition to white, four high-optic colours are available: lime, lemon, tangerine and pink.
Not only does the transparent cover and coloured core give Noodle Ice a striking in appearance, many golfers should also find the high-optic colours easier to focus on at address, and easier to see in flight. Thus Noodle Ice can, for some players, promote better and more solid contact, and be easier to track and find on the golf course.
“As always, every member of the Noodle family is engineered to work for all types of swing speeds,” says Dean Snell, senior director of research and development for golf balls. “That means that an extremely broad variety of players can reap the performance advantages of each one, whether they seek a ball that balances feel, distance and spin like the Long and Soft Noodle or a ball that offers high optic colour and a distinctive look, as the Noodle Ice does.”
The recommended retail price for the Noodle Long & Soft and Noodle Ice is £15 per dozen. The coloured varieties of Noodle Ice will be available from December 2005 and the white version available from February 2006.
Maxfli is part of TaylorMade-adidas Golf.
Maxfli Golf www.maxfli.com

       

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