Global Edition

Nike Golf’s new club offerings

12.10am 9th August 2002 - Corporate

Nike Golf unveiled its second club offerings in a presentation yesterday at its world head quarters in Beaverton, Oregon. The new range will be available in Europe from March 2003.

“Nike Golf wants to make the best clubs possible for every level of golfer from the Tour professional, to the kid who is just taking his first steps into the game. We are excited about these new club offerings and know that we will make a big impact with consumers world wide,” said John Trainor, general manager for Nike Golf Europe.

The new range will be available in Europe from March 2003.

Forged Pro Combo Irons

A unique concept in design, the Nike Forged Pro Combo irons. Gone are the days when the only variations in a set of irons are in length and loft. Full-cavity long irons, muscle-cavity mid-irons and blade short irons and wedges offer the perfect progression from forgiveness to feel, the perfect scenario for players of every ability level.

Made under the supervision of one of the most-noted club designers in the industry, craftsman Tom Stites, Nike Golf’s Pro Combo irons are uniquely designed to provide balanced performance for both weekend warriors and veteran Tour professionals. Combined with Nike Golf’s two-step precision forging process, the Pro Combos bring an uncommon approach to a set of irons.

Nike T-40 Tour and Nike T-40 Oversized Fairway Woods

While a great fairway wood can be a golfer’s favourite club in the bag, compensating for short drives, rescuing errant balls from the rough and inspiring confidence for that shot over the lake, a bad wood is just a well‑meaning croquet mallet. With an innovative design that offers optimum distance, accuracy and trajectory, Nike Golf is going for greatness.

The Nike T‑40 Fairway Woods, made with club craftsman Tom Stites, represent Nike’s entry into fairway wood sales. After extensive research and feedback from professionals including David Duval, the T‑40 series will be available in Oversized and Tour models.

Nike Forged Steel Drivers

Nike Golf’s new driver is the Nike Forged Steel. The 300cc club head is larger than most steelhead drivers, resulting in a bigger area of forgiveness or “sweet spot” and longer, more accurate drives. The Nike two-step forging process, which creates a fine linear grain as opposed to the random composition of cast materials, also adds consistency and performance to steel.

Nike’s drivers continue to go through rigorous testing, from the Tours to our own laboratories. What we’ve found is that the increased ball speed the driver creates tends to decrease spin rates, so a higher launch angle is recommended for more carry. By adding about 1.5 degrees of loft, you’re adding optimal get-up-and-go-far results.

Kids

Extending the theory that a golfer’s first shot can set the tone for an entire round, the Nike Golf Learning System sets the tone for entire lifetimes spent enjoying golf. The new Nike Golf Learning System offers kids a fun, comprehensive and instructional entry into the game. Higher-quality materials, designs that address the most-common challenges young golfers face, and a visual aesthetic straight from Tiger Woods’ bag are sure to make the clubs a swinging success with kids. It’s a long way from sawed-off hand-me-down clubs.

Nike Golf www.nikegolfeurope.com

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