Nike Golf is drafting off the phenomenal success of Nike Inc.’s Shox technology in its running category by incorporating the same Shox technology in golf footwear. The introduction of the Nike Shox Golf footwear will bring to golfers the same cushioning and responsive technology that has been giving runners a superior ride.
Nike Shox Golf is engineered for the golfer looking for superior comfort and support while providing responsiveness, stability and durable cushioning. The innovative column and plate design of the Shox is similar to a spring. On heel impact, the column compresses and shock forces are distributed across the plate. When the columns return to their natural shape, the result is forward propulsion and an energy return that leaves the wearer’s legs less fatigued over time.
The Shox system featured in Nike Golf Shox is located in the heel of the shoe and has been designed specifically for golf. It features lower and more elongated-shaped Shox columns compared to the Shox in running. This variation provides optimum stability and comfort specifically for golf.
With every footstep, the Nike Shox Golf keeps the foot dry and comfortable thanks to the Sympatex™ waterproof lining and a one-year limited waterproof warranty. A synthetic leather combined with lightweight mesh on the exterior ensures further comfort and breathability. It also features Nike’s Traction at Contact rubber outsole technology, engineered for maximum grip with minimum damage. The Shox has Scorpion Stinger Spikes and the Q-LOK fastening system, which makes changing spikes as easy as changing shoes, all in a quarter of a turn.
The Nike Shox Golf will be available in stores across Europe in January ’06 with a suggested retail price of £110.00, €160, SEK 1595
Nike Golf www.nikegolfeurope.com