Global Edition

New balls from Pinnacle

8.10am 26th April 2006 - Corporate

Pinnacle, a brand synonymous with superior distance, has been a leading golf ball brand for more than 20 years. For 2006, Pinnacle has not only updated its entire golf ball line up – from the flagship Pinnacle Exception to the best selling Pinnacle Gold family – but has also introduced its first ever ‘clear’ golf ball range, the Pinnacle CLR, delivering ‘Clearly Long Results’.
The new Pinnacle CLR is designed to offer a contemporary alternative to the traditional golf balls in the Pinnacle line up, while still bearing all the hallmarks of Pinnacle performance – superior distance with exceptionally soft feel around the green – and reinforcing the Pinnacle brand’s positioning of “Distance Doesn‘t Have to be Hard.”
An ultra soft compression, coupled with a 392-5 Icosahedron dimple pattern that delivers optimal aerodynamics, provides exceptional distance from the tee and with long irons. The Surlyn cover, combined with the low compression core, offers exceptionally soft feel and enhanced control for the short game and around the green.
“Our findings from initial golfer research and feedback reflect a two-fold Pinnacle CLR consumer audience,” commented George Sine, vice president, golf ball marketing and strategic planning, Acushnet Company Worldwide. “The first segment is the aspiring recreational golfer who seeks distance, soft feel and innovative technology as part of his or her game. The Pinnacle CLR White product will serve as the most likely fit for these golfers as it delivers long distance and soft feel.”
Sine continued, “The second segment is the female recreational golfer who also seeks distance and soft feel, yet prefers unique cover colours rather than traditional white golf balls. This audience is also supportive of, and immensely loyal to, the familiar Pink Ribbon motif symbolising the partnership with charities supporting the fight against breast cancer.”
Pinnacle CLR is available now in dozen packs retailing at £18.80.


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