Global Edition

More Pivot, Less Divot

7.30am 13th March 2007 - Corporate

The most revolutionary golf shoe design since Bertie Wooster first hammered nails into the sole of his boots will be on display for the first time in the UK at the London Golf Show from 26-29 April.

The German-designed Free Release Golf Shoe from U-Go contains a unique, swivelling, spiked sole which moves independently from the shoe. The manufacturer claims it prevents – and helps treat – back, hip, knee and ankle pain, torn ligaments and Achilles tendon problems.

And, claims United Golfers GmbH (U-Go), “it significantly improves the golfer’s swing, by effectively stabilising the body’s centre of gravity”.

Developed by Andrea and Frank Drollinger, the shoe was described as “the technical revolution of the century for golfers” by GOLFmagazine.

And its developers have been rewarded for their innovation with the Artur Fischer Innovation Award, July 2005; the Trade Fair for Innovations IENA Nurnberg Gold Medal; and the Brand New Award, in January 2006.

The London Golf Show’s marketing director, Andy Barwell, said, “There are many exciting things afoot at the golf show this year. And as you can see, exhibitors are really putting their heart and sole into the event. Seriously though, this is just one example of the many revolutionary gadgets and game-improvement ideas on display at this year’s show. It’s gratifying that a product such as the Free Release Golf Shoe should have its first UK outing at the London Golf Show.”

Free Release Golf Shoe
London Golf Show

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