Leading resort venues Stoke Park and Old Course Hotel, St Andrews, which manages the Dukes Course, this week signed up to 59club golf benchmarking scheme for the next two years.
The scheme, which not only provides independent detailed feedback on the client’s golf experience but also enables benchmarking across venues of similar styles now, has over 50 of the best golf and resort venues in the UK within its program.
David Scott, Manager, The Dukes who are owned by St Andrews Old Course Hotel said: “59club is a fantastic benchmark, specific to our needs and allows us to effectively monitor our service delivery and product offering. Having viewed the results from our trial, we had no hesitation in signing up to 59club to assist in our quest to deliver an outstanding golfing experience.”
59club places calls to golf sales offices/secretaries re potential societies and golf days, sends mystery customers to visit the golf venues and then benchmarks all against their competition. The scheme, which is designed to provide management/committees with constructive feedback on all areas of their business.
Stuart Collier, Director of Golf at Stoke Park said: “After hearing great things about 59club within the golf industry we decided to take up the offer of a free trial. Stoke Park’s hotel received 5star AA rating and I wanted that consistency across the board – 59clubs work delivered me the information I required. I am confident that in twelve months time I will be able to congratulate my team on exceeding the customer’s expectations whilst at Stoke Park.”
59club’s director Simon Wordsworth commented: “With so many of the best venues in the UK within the scheme, the industry wide data that its members receive provides real and current information of the highest quality and value. As an example a sales enquiry to a 59club venue will be dealt with in more detail, more efficiently and with a greater chance of conversion than a venue outside of the scheme.
“The latest 59club statistics for the first half of 2011 show that a 59club venue will, on average handle the enquiry twice as good as any other venue and is four times more likely to stay in contact with the client after the enquiry has been made. 59club’s services make a real difference to a venue’s bottom line.”