John Deere and the Ladies European Tour for the first time have entered into a two-year supplier agreement that would make Deere the Tour’s “Official Supplier of Golf Course Machinery.”
“John Deere is very pleased to announce the beginning of what we hope will be a fruitful and long relationship with the Ladies European Tour,” said David Thome, director of sales and marketing for Deere’s Commercial and Consumer Equipment division for Europe, Africa, and the Middle East. “John Deere is proud of its longstanding relationship with the U.S. PGA Tour and hopes its relationship with the LET will continue to grow.”
The agreement enables Deere to support the LET by providing its tournaments with the most modern agronomic maintenance equipment, utility vehicles, and irrigation products with the goal of helping produce the best possible quality playing surfaces. Deere officials also will work closely with the LET’s agronomist to this end.
“The Ladies European Tour is pleased to enter what we know will be a mutually beneficial relationship with John Deere,” said LET commercial manager Becky Brown. “We know the enduring strength of the John Deere brand is based on the quality of its products and customer service and the Ladies European Tour is proud to be associated with it.
The agreement will be supported by Deere’s European Golf & Turf dealer network.
Under the agreement, Deere will have a logo presence on the LET website and other promotional considerations. The LET brand will be placed on John Deere golf course machinery in Europe.
John Deere (Deere & Company – NYSE: DE) is the world’s leading provider of advanced products and services for agriculture and forestry and a major provider of advanced products and services for construction, lawn and turf care, landscaping and irrigation. John Deere also provides financial services worldwide and manufactures and markets engines used in heavy equipment. Since it was founded in 1837, the company has extended its heritage of integrity, quality, commitment and innovation around the globe.
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.