The Worldwide Commercial & Consumer Equipment Division of John Deere has held a 10 day customer feedback event in St. Leon-Rot Germany, which concluded yesterday, 27th September, but which will influence the company’s new product development program for years to come.
The event titled, “John Deere Feedback,” is held annually in the United States but this year was moved to Germany to focus on aggregating customer opinions from a more globally diverse audience.
The main purpose of the event is to give customers the chance to experience new products and technology on the golf course. This includes looking at prototype and survey machines on a confidential basis.
Once the experience is complete, customers are given the opportunity to provide direct feedback to the on-site John Deere engineering team by filling out survey questions and discussing their specific needs.
This year’s program included nearly 700 guests representing 37 different nations from 5 continents. More than 50 John Deere staff members were involved in hosting and running the event which was also attended by selected members of the trade press.
“The size and diversity of this program accurately reflect John Deere’s growing global commitment to the Golf and Turf Industry,” said David Thorne, director, sales and marketing for Europe, Africa and the Middle East. “We are honoured to be hosting this event in Europe and we are taking every opportunity to demonstrate John Deere’s global capabilities to our attendees.”
“The diversity of attendees and their unique product needs will lead to some very valuable customer feedback that will be incorporated into our future product programs,” said Mike Flenniken, director of engineering for the John Deere C&CE Division. “We are always amazed by the passion our Golf and Turf professionals exhibit when discussing the products and technology that help them improve performance in their daily work.”
The Feedback event was held at the St. Leon-Rot Golf Course.