TaylorMade-adidas Golf Europe has granted a license and distribution agreement to JJB Sports plc exclusively to sell all Maxfli branded golf products, excluding golf balls, in the UK and Ireland.
Effective from 1st February 2005, the deal has a four-year initial term and covers all Maxfli branded golf equipment including metalwoods, irons, bags and accessories. The development and distribution of golf balls will continue to remain with TaylorMade-adidas Golf Europe to sell through its existing channels.
Commenting on the agreement, Rollen Jones managing director of TaylorMade-adidas Golf Europe said, “The Maxfli brand continues to enjoy strong consumer awareness and is seen as a true, authentic golf brand. We are excited about this arrangement with JJB and believe it provides a great opportunity to grow the brand, particularly in the important golf equipment sector.”
Martin Wild, director of golf at JJB Sports plc, commented, “This is a great opportunity for JJB Sports and Maxfli as we see strong potential for the brand in the UK and Ireland market. With our existing experience and retail network JJB Sports is ideally positioned to take the lead in growing the golf equipment categories for Maxfli and we are pleased to be working with a leading player in the golf business to do this”
TaylorMade-adidas Golf www.tmag.com