Global Edition

Interactive website from Titleist

12.05am 15th June 2005 - Corporate

Titleist has launched its redesigned website The new site is incredibly easy to navigate and there is more exclusive product and player information than ever.
The product section is broken down into categories and details are presented in a clear, concise manner to help consumers choose the right equipment for their game. Each product is presented with full technical specifications and clear images with ‘rollover hotspots’ that allow visitors to the site to zoom in on the most significant construction information for every product.
The website also features video interviews with Titleist’s research and development team who give even greater insight into product technology. There are also interviews with Titleist players direct from the Tour and all of Titleist’s latest TV advertisements.
The redesign reinforces Titleist’s belief that the website should act as a showcase for their product range and a valuable information and education resource, to complement the fitting and demo services provided by PGA club professionals. The website presents the entire Titleist product range in detail including the latest additions to the range such as the new Pro Titanium 905 drivers, Scotty Cameron Studio Style putters and the new ball line up.
John Peal, Titleist’s European marketing director, is delighted with the final result. “Consumers are increasingly fascinated by the technology behind our products that gives them a performance advantage, and the website is a great way to allow our customers to access concise, relevant information about them. No doubt the online interviews will prove to be extremely popular additions to the site,” he said.
The site also features exclusive competitions, the latest stories from the Tours and will soon be enhanced by offering a user profile and dealer locator function. It is hosted by Acushnet Company in the US, but maintained locally using advanced, bespoke Content Management Software.

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