Former rivals Imants BV and Redexim BV, two of the world’s leading manufacturers of innovative aeration and decompaction machinery, have announced a ‘strategic marketing alliance‘. The union brings together two companies with a vast wealth of knowledge and experience in the manufacture of specialist turfcare equipment.
Felix Peters, MD of Imants BV based at Reusel in Holland, comments, “We have been considering our strategy to target the world markets for some time now. Imants have been highly successful in Europe for many years, but we fully recognised our limited impact in the USA and the rest of the world. This joint marketing venture will give us immediate access to Redexim’s worldwide dealer network and will enable us to pool our unrivalled experience in design and development of high quality turf machinery for the mutual benefit of both companies.”
The famous trend-setting Imants rotary decompactors and the unique Rotoknife slitter/aerator will be marketed as their own brand by Redexim, alongside the very well established and highly popular Verti-Drain aerator. However, Felix Peters is quick to point out that the UK, Ireland, Holland and other well-established markets will be specifically excluded from the deal.
“Imants is a highly innovative and progressive company and therefore, direct contact through our own extensive dealership network is essential to us as many significant improvements and design changes are customer driven at Imants” says Peters.
Imants will continue to manufacture the rotary decompactors and Rotoknife at its manufacturing facility in Reusel. The machines will then be shipped to Redexim HQ in Zeist, Holland for distribution to its dealers throughout the world. Redexim already market a wide variety of machines on an international basis including Verti-Seed, Rapid Core, Turf Tidy and the Rink range of top dressers.
For more information contact Felix Peters, Imants BV, Reusel, Holland Tel: 0031 497 642433 Fax: 0031 497 643205 e-mail info@imants.com
Imants www.imants.co.uk
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