Global Edition

High Street multiples target golf market

8.15am 8th September 2003 - Corporate

Halfords, the leading car accessories and cycle retailer, is launching a new range of batteries suitable for golf carts. The company claims that until now these batteries, now required in the UK alone by an estimated 150,000 golfers, have been over-priced.
Halfords, with over 400 stores in the UK, will stock a range of six VRLA (Valve Regulated Lead Acid) batteries suitable for golf carts with prices starting at £49.99. Halfords will also take in old batteries and ensure that they are recycled according to environmental legislation.
The VRLA batteries from Yuasa are designed to release steady power over a period of time and can be recharged after use. This differs from a standard car battery which releases a lot of power in a short burst, to start an engine. Golf cart batteries should be recharged after each round of golf. Halfords fully automatic battery charger is suitable not only for charging car batteries but for golf cart batteries too. Halfords
View From, Marks & Spencer’s sportswear brand, has achieved strong sales in golf clothing category. Since its introduction just a year ago View From’s golf collection concentrates on offering a combination of performance, quality, style and value. The new Autumn range is now in-store.
Prior to the purchase by Marks & Spencer in 2002, the View From brand had a reputation for designing and marketing high performance running apparel. Now Marks & Spencer has combined View From’s expertise and product performance with the value, quality and wider market appeal associated with Marks & Spencer. In addition to running and golf, the View From range now covers skiing, outdoor and fitness.
View From’s determination to establish the brand as a major player in the golf market is underlined by the breadth and quality of the range, the high visibility in over 120 stores throughout the UK and significant investment in brand building initiatives within professional golf and grass roots amateur golf. View From sponsors leading European Tour Pro Stephen Gallacher and is the official clothing sponsor to the British Masters European Tour
event and the forthcoming HSBC World Match Play Championship at Wentworth in October. In addition View From is also the title sponsor of the ‘Golfer of the Month‘ promotion, a nationwide competition that recognises outstanding golfing achievements by everyday golfers, featured every month in the UK’s best selling golf magazine Today’s Golfer.
Angela Masella, View From’s marketing manager is naturally delighted with the progress the brand is making within the golf market, commenting, “We are delivering a very stylish high performance product range at affordable price points. Our credibility within golf is rapidly on the rise and there is no doubt that, with the demand we are experiencing, the View From golf collection is striking a chord with the golfing public.”
Marks & Spencer

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