Direct Golf UK has announced results for the 12 month financial year ending September 2005 and in doing so has revealed turnover growth of 27.7% as sales increased from £18 million to £23 million against prior year. When looking in detail at the growth, the performance has been consistent across all three sales channels and has very much been a case of continuing to do what the business does well: leading brands at great prices supported by world class customer service.
Sales through the groups ten retail stores have remained strong fuelled by two store openings in Romford and Sandown Park, the company’s first bricks and mortar presence in the historically strong south east golf heartland, whilst direct sales through the internet and mail order channels received a boost from insurance business and a new push on the ever strong corporate market. Own brand business is an area that where growth has been exceptionally strong with Founders Club a highlight as it extended its product lines into apparel and soft goods, with the recent acquisition of the John Letters of Scotland business the trend is likely to continue into 2006.
Founder and managing director John Andrew commented, “I am delighted with the results, to achieve growth in a retail market place where a consumer spending slow down is widely reported and the daily news filled with stories of retail doom the results are nothing short of outstanding and are a credit to the innovation and highly committed approach of all people within the business. Whilst it is impossible to predict the year ahead I remain extremely positive about the future of Direct Golf UK, we have plans to expand our retail store network, further major investments will be made into our direct sales channels as we cement our market leading position.”
Direct Golf UK www.direct-golf.co.uk