Global Edition

GolfSwitch: European Expansion to Continue

8.34am 12th November 2010 - Corporate

GolfSwitch, the world’s largest online real time tee-time distribution network, is set to expand its burgeoning network even further at next week’s International Golf Travel Market (IGTM), in Valencia.

GolfSwitch’s director of European development, Jo Maes, has a full diary of meetings at the event and believes demand for the company’s golf reservation network is growing apace.

He said: “No sooner had I confirmed my attendance than I was being asked to attend meetings with several major resort chains and destinations and I’m confident, given their initial enthusiasm for our meetings, that we will be able to confirm some further prestigious additions to our already impressive portfolio.”

Utilising experience built up over the last 12 years, GolfSwitch has cemented its place as the market leader in tee-time distribution by powering white-label electronic tee-time reservations for thousands of golf courses, travel agents, hotels and resorts, tour operators, visitor bureaux, and more than 35,000 websites, including recent European additions Marriott Hotels, Pestana, the PGAs of Europe and a major airline.

The network provides courses with the flexibility to sell rack rate, special, discount, corporate or holiday rounds to a local, regional, national or global audience – while still maintaining total control over inventory distribution, pricing and policies at every level.

Maes added: “It is unfortunate that it took a recession for golf courses to realise the power of an online golf marketing platform, but we are seeing an increasing growth in resorts looking to embrace online solutions as an integral part of future marketing strategies

“GolfSwitch is, without doubt, the most sought-after solution in the online tee-time marketplace today as it is always the course which determines the business rules regarding availability and rate, allowing them full control over their own inventory.”

GolfSwitch’s raison d’etre remains the same now as it did when the company launched in 1998: to provide a common platform, based on open architecture, which enables all golf courses to communicate, interact and respond to customers and business partners in real time, on a 24/7 basis.

It provides the most efficient way for consumers to find and book tee times anywhere, anytime – and is the largest tee-time marketing network in the world by an ever-increasing margin.


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