Global Edition

Golf text messaging service to launch this week

8.55am 31st December 2007 - Corporate

Golfers can now ensure they never miss a day on the green as That’s Clever Ltd (, an online communication and marketing company, launches its golf text service, Club Messenger, on Friday 4th January 2008.

Golf club members can avoid wasted journeys using Club Messenger, which provides up-to-date information on weather and course conditions. The service is a useful alternative to club information phone lines which are often engaged or in need of updating.

Club Messenger MD John Reynolds comments, “The idea was to give added value to club members while addressing the marketing requirements of a modern golf club. I believe our new text service, Club Messenger, is a world golfing first. All a member has to do is send a keyword using a mobile phone and they get the information they want delivered back to their mobile in seconds.”

Founded in 2000, That’s Clever Ltd develops and implements online communication services and marketing strategies for the public and private sector. Based in the UK, the company has development teams in Canada and America and a design team in Russia.

The idea for Club Messenger originated at the Churston Golf Club, Devon, where the service has been in place for almost a year.

John Reynolds continues, “The idea arose after a conversation with a member who lived thirty miles away. There was a huge difference in the weather between his home and the course, and poor traffic conditions could easily add an hour to his journey. Now members can get live weather as well as information about road and access problems, course conditions, temporary tees and greens.”

Simon Bawden, manager of Churston Golf Club, states, “I have been in golf administration for ten years and Club Messenger is one of the great improvements we’ve introduced to our service in that time. It has created a real stir amongst members.”

The Club Messenger service demo

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