PGA Tour player David Frost and his family have been in the wine business in South Africa for over 60 years. While busy winning over 22 tournaments worldwide and recording the PGA Tour’s lowest putting total ever, his passion for wine was never far away.
His father’s vineyard was the first place he hit balls and the pocket money he made from picking grapes, funded his first set of clubs and an on going supply of golf balls.
Frost bought his own 300 acre vineyard in 1994 in the Paarl wine region and with the help of well known Napa winemaker, Jason Fisher, produced his first 3,000 cases of Cabernet Sauvignon in 1997. With a focus on quality, not quantity the wine drew quick appreciation including a rating of 90 plus in a recent Wine Spectator review.
This encouraged the production of additional varieties and the David Frost Wine Estate range now comprises an exceptional range of fine Cabernet Sauvignon, Merlot, Par Excellence (traditional red blend) and Shiraz.
The label’s UK launch took place at the NEC Birmingham earlier this month following an earlier preview of the wines which had taken place at the Quinn Direct British Masters at The Belfry.
Speaking about the launch at the Golf Show NEC, Mark Todd, chief executive of UK distributor KC Brands, said, “This was a small show but that was fine as it was our first outing in the UK. The sampling went very well indeed and the whole range got the thumbs up. The Signature range (£7.99 retail) is designed for easy drinking and the Estate wines (£19.99 retail) are for fine dining .Sales were equally spread across the range so we were delighted with the reaction.
“There was plenty of interest from golf clubs and corporates and David has kindly offered to support these personally either with personal appearances or prizes etc.”