Global Edition

Foresight Sports GC2 Beats the Weather

8.40am 12th March 2013 - Corporate

Foresight Sports screengrabMany golfers will have turned up at the club this morning only to be desperately disappointed to find the course closed because of yet more unseasonal snowfall. But at those clubs to have invested in Foresight Sports GC2 technology, play and coaching lessons can continue as normal, albeit in the warmer confines of a swing room, pro shop or clubhouse, as the market-leading, ultra-portable launch monitor technology refuses to be beaten by the weather.

While many clubs would also have been making calls to members cancelling scheduled teaching sessions, those with a GC2 can welcome their members as normal – maybe with the addition of a hot drink – knowing that no lessons will be lost to the weather as the technology works just as well indoors as outside.

Foresight Sports Europe’s sales director, Ed Doling, said: “If you have room to swing a driver then you can use the GC2 inside whether to offer lessons, carry out club-fitting sessions, sell clubs, or allow your members to keep practicing. And for those who have upgraded the GC2 to a simulator – whether with the addition of a simple pop-up net or as a hard-sided, full immersion set-up – 18 holes of golf is still possible … at The Belfry, Pebble Beach, or any one of 80-odd other top courses.

“Whatever the weather, with a GC2, it’s always time for golf. By providing all of the fittings, lessons, and other services indoors instead of outside it’s business as usual for the modern golf professional.”

The GC2 – which measures ball-flight data at launch using ultra-high-speed cameras – and HMT (Head Measurement Technology) is the most in-demand technology in golf, having revolutionised club fitting and analysis since its launch in 2010. It was swiftly approved and recommended by many of the world’s leading club manufacturers including Titleist, Cleveland/Srixon, Cobra/Puma, PING and TaylorMade. It’s also used by many of the world’s top professional golfers and dozens of other leading brands within the golf industry.

The GC2 is also familiar to TV viewers who tune in regularly to watch Sky Sports PGA Tour coverage, as it provides the data that drives the Shot Centre simulator. And the UK’s best-selling golf magazine, Today’s Golfer, has recently adopted the technology for its equipment tests and coaching features, with editor Chris Jones admitting the GC2 “…blew me away!”.

Through the distribution channels of Foresight Sports Europe, the GC2 is also in use at hundreds of golf clubs, driving ranges and hotels, where its portability and flexibility lends itself to coaching, club-fitting and simulation, ideal for the recent weather which has seen many courses closed during the past few weeks.

Demand for the innovative Foresight technology continues to grow month on month, as the introduction of HMT means all teaching professionals and club-fitters can gain access to critical club-head data, including dynamic loft and lie, as well as ball-impact location – all to unprecedented levels of accuracy. Previous techniques for calculating this information often proved inaccurate, but GC2 and HMT technology offers sub-millimetre accuracy on critical data, and, whereas previously, such expertise would have been available only for use in R&D departments of the major manufacturers, now it is available to all golfers, either directly, if they purchase a unit, or indirectly through their club pro.

Doling added: “The GC2 directly measures all of the core ball-flight data at launch using ultra-high-speed, dual-camera technology. In principle, the HMT does the same thing, only with the golf club. HMT represents a quantum leap in terms of technology available to the golf industry. By looking directly at the clubface, HMT is the only technology that directly measures club-head data into impact and through the ball.

“Just like the GC2, HMT is incredibly easy to use. Attach it to the GC2, turn it on and you’re done. It really is that simple. You just put it down, turn it on and you’re ready to go.”

Foresight Sports

In related news...