FJ’s hold on the UK shoe market still clear after once again being voted “Shoe of the Year” while, remarkably, in only its second year of sales, the full-line apparel range is named “Apparel Brand of the Year”
FootJoy, the #1 Shoe & Glove in Golf, has once again demonstrated its clear market-leader status in the UK golf market following its recent success at the Foremost Golf Awards, where they were voted “Shoe of the Year” and “Apparel Brand of the Year” by the retail & marketing group. The awards cap a stellar year for the FJ brand, which has witnessed considerable success with their ambassadors on world-wide tours, highlighted by Adam Scott’s emotional victory at Augusta and Jason Dufner’s win of the PGA Championship. The success has clearly been extended at club level with over 1,000 green grass golf professionals, who maintain their unparalleled knowledge of the golf market thanks to high-level access to golfing product, acknowledging the popularity of FJ for the exceptional fit, comfort and performance of its extensive range of products.
Such is the strength and depth of its product line-up, FJ presents an excellent business opportunity for club professionals who remain at the core of FJ’s business. With footwear products such as FJ ICON™, FJ Sport, M:PROJECT™ and DryJoys™ Tour, FJ offers a shoe range that can satisfy all customer tastes and is testament to FJ’s selection as the overwhelming brand of choice. With the addition of FJ’s performance full-line apparel, now in its second year, the prestigious accolades demonstrate not only FJ’s quality of products but also its strive for first-class customer service and outstanding after-sales support. Embodying FJ’s sole passion for Golf and featuring the iconic Mark of a Player logo, the range features a wide variety of essential garments, as well as classic polo shirts with modern styling twists, lightweight pullovers & slipovers and performance trousers.
“Winning both Shoe of the Year and Apparel Brand of the Year is extremely rewarding. The continued success of the product range is testament to the performance of market-leading products. To receive continual acknowledgement of our all-encompassing footwear range is demonstration to its unfaltering popularity at all levels of the game and, in addition, for the Apparel range to be selected as Brand of the Year is particularly gratifying.” commented Richard Fryer, Sales and Marketing Director, FJ. “To be recognised in such a manner, despite only entering the apparel market last year, is tribute to the team we have at FJ who continue to work with dedication and professionalism in all areas of the company. The team of designers continually raise the bar with innovative products and fresh new colour stories. With the support of a formidable and engaging sales team, first-class customer service and increased marketing support, we have clearly struck the right chord with the golf club professional, who remain of utmost importance to the continued success of our brand.”
On behalf of Foremost, Company Director, Andy Martin commented; “Foremost members have once again enjoyed an exceptionally strong year with the shoe category with sales up almost 10% for the third year in succession. The quality of the FootJoy product proposition has been central to this success along with the group’s planned EMP retail launches and promotions that have supported our member retailers and driven sales at key times of the year”
Whether it is the all-round excellence of FJ ICON™, the Xtreme Platform Stability of the XPS-1™, the reliability and consistent performance of DryJoys Tour™, the athletic performance of the FJ Sport™, the minimal construction and maximum feel of the brand-new FJ M:PROJECT™ or the multi-functional, lifestyle-infused Contour Casual, FJ remains the overwhelming favourite for golfers of all abilities around the world.