This season FootJoy has had a lot to shout about, consistently coming top of amateur and professional surveys. In February the #1 shoe brand celebrated 10 years at the top of the UK market (Sports Marketing Surveys Ltd Consumer Reports 1991-2001) without interruption and on Tour, FootJoy continues to dominate the worldwide shoe count with more than 60% share. Now, according to Sports Marketing Surveys Ltd’s latest UK retail audit (March 2002) FootJoy has achieved its highest ever value market share.
This impressive statistic illustrates FootJoy’s grip on the UK golf shoe market. FootJoy is not reliant on one or two high selling products. In fact, the sales are spread across a wide range of shoe categories resulting in 7 of the top 10 selling models in the UK bearing the FootJoy name.
“Style, comfort and performance to suit all golfers, has long been the trademark of FootJoy products and this recent survey provides further evidence that the extensive FootJoy range has broad market appeal,” comments John Peal, FootJoy’s European marketing director.