Global Edition

 

Footjoy Continue Dominance of UK Golf Glove Market

8.18am 28th October 2011 - Corporate

Latest independent figures reveal that FootJoy continues to dominate the golf glove market, as the three best-selling gloves in the UK all bear the name of the #1 Glove in Golf

FootJoy, the #1 Shoe and Glove in Golf, once again recorded high market shares within the UK golf glove market for the first half of 2011, according to the most recent Golf Datatech UK retail audit. Signaling the continued dominance in this sector, FootJoy was the clear leader with an overall brand share of 47%, significantly ahead of the next brand with just 8.5%.

With a whole host of updated styles and additions for the 2012 season combined with FootJoy Ambassadors showcasing the brand on the professional tours around the globe, FootJoy continues to set the standard in golf glove performance and innovation.

Such is the strength and depth of its product line-up, FootJoy Gloves are also dominant in the breakdown of year to date total unit model share sales, with each of the top three and five of the top ten coming from the FootJoy portfolio. The FJ WeatherSof® remains the nation’s favourite golf glove with 15.3% of the market, followed by WeatherSof GTX® with 11.1%. The full top ten list is as follows:

  1. FootJoy WeatherSof® (15.3%)
  2. FootJoy WeatherSof GTX® (11.1%)
  3. FootJoy SciFlex® (8.2%)
  4. Competitor Model A (7.8%)
  5. Competitor Model B (4.3%)
  6. Competitor Model C (4.1%)
  7. FootJoy Cabretta® (3.2%)
  8. Competitor Model D (2.8%)
  9. Competitor Model E (2.3%)
  10. FootJoy® Rain Grip (2.2%)

Commenting on yet another strong start to the year, Russell Lawes, European Marketing Manager – FootJoy said; “We are delighted with the latest Datatech results. It is reassuring to know that retailers and consumers alike continue to connect with the FootJoy brand. For five FootJoy Gloves, including the top three, to be placed in the top ten is a tremendous achievement and testament to the quality and performance of our products and continued support from our retail partners.”

With continuing product refinement and successful new product introductions, FootJoy Golf Gloves continue to set the standard and remain the overwhelming favourite for golfers of all abilities around the world.

FootJoy www.footjoy.com

       

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