Global Edition

‘Flextability’ from FootJoy

12.16am 25th October 2007 - Corporate

FootJoy has marked 2008 as the dawn of a new era with the introduction of the FootJoy DryJoys PODS™. FootJoy DryJoys have been the pioneer and leader in golf shoe waterproof protection since 1989 and the market leading shoe brand is proud to introduce stability PODS™ technology with enhanced OptiFlex zones.

The new outsole incorporates seven individual Tri-density TPU Stability PODS™ with enhanced OptiFlex™ zones resulting in breakthrough ‘Flextability’ (stability achieved through maximum flexability). These versatile flex points allow more of the shoe to maintain contact with the ground throughout the swing giving the ultimate in stability and control allowing golfers to perform at their best whilst experiencing unrivalled comfort.

“The DryJoys franchise has been a huge seller for FootJoy throughout the years and a benchmark in quality and performance for golf shoes everywhere. With the introduction of the revolutionary PODS™ technology we are confident that FootJoy has once again raised the bar in the golf shoe market” commented Jeremy Baldwin, director of product management at FootJoy.

The new DryJoys PODS™ will build on the success that the DryJoys range has achieved over the years and will cater for both traditional and contemporary tastes with a range of unique styles and colours not seen before in the DryJoys franchise. Featuring full grain leather uppers utilising ECL™ Leather system by Pittards® (Extreme Comfort Leather) w/Armor-Tan™ and abrasion resistance, the shoes are extremely soft and very breathable offering more comfort without the use of a membrane. The new DryJoys PODS™ also feature new Comfort Plus Lightweight PU Fit-Bed and New Laser Plus last providing the most technologically advanced DryJoys to date.

The new DryJoys are expected to retail at £99 and to hit the shelves in January.


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