Global Edition

Explanar appoints GMS as new marketing agency

12.10am 17th July 2007 - Corporate

Explanar Golf Ltd, owners of the renowned golf swing training and fitness system, have commenced working with Golf Marketing Services (GMS), the specialist golf marketing agency.

The partnership between the two companies will see GMS instigate a simultaneous PR, marketing and advertising campaign, designed specifically to increase brand recognition and distribution of Explanar throughout Europe.

“Explanar continues to grow and is now used in over 50 countries by golfers of all levels from novice to Tour player,” said a company spokesman. “We look forward to GMS working closely with our media partners, enabling the Explanar team to focus on continued expansion of our network across Europe and the USA.”

Formed in 2001, GMS boasts an impressive list of clients, including such recognised brands as, PING, PING Collection, Aldila, ECCO, Golf Pride, Softspikes, Marriott Golf UK, Carnoustie Golf Links, Loch Lomond Golf Club, Cornelia Golf Resort, England’s Golf Coast, the BMW PGA Championship and the Ricoh Women’s British Open.

“GMS is always delighted to work with new and innovative products within the golf industry, and clearly Explanar comes into that category” said Neil Gray, director of GMS. “It is a superb system and deserves all the plaudits it has received.”

The Explanar is a revolutionary development in golf instruction designed by Luther Blacklock, head professional at Woburn Golf Club. It is a complete golf training and fitness system based around the fundamental principles of the swing plane and the biomechanics of the body. Explanar promotes the ideal movements required for the golf swing and turns golf swing theory into feelings, allowing the golfer to focus on executing the shot more effectively.

Since its inception in 2001, the Explanar has received rave reviews from a number of leading teaching professionals world wide, including Butch Harmon, coach to a host of PGA Tour stars including two-time Major champion Phil Mickelson.

Commenting on the Explanar Harmon said, “I believe that this is the best training system I‘ve ever seen in my 40 years as a teacher. It’s quick and it’s easy. It works every time you use it and I use it everyday at my school in Las Vegas.”


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