Global Edition

Direct Golf UK launches Tee Time Booking service

8.20am 29th August 2007 - Corporate

Direct Golf UK – the leading golf retailer – has launched a new online tee time booking service which offers golfers thousands of rounds of golf at significantly reduced rates.

The Huddersfield-based retail giant unveiled last week, with green fee discounts that included 64% off at The Hesketh, 57% off at The Kendleshire and 64% off at De Vere Dunston Hall.

The tee times are being provided in a partner programme with Online Teetimes Ltd (OTL), one of Europe’s leading online green fee companies. OTL uses a commission-free model for clubs – and there is no booking fee for golfers – so the company was able to create a bespoke online tee time site for Direct Golf UK.

James Toase, marketing manager of DGUK, said, “We are very excited by the opportunity to help our customers save money off their green fees and we received bookings within minutes of the launch of

“DGUK’s success is built around offering golfers fantastic value on equipment, so it was an easy decision to make to provide them with the same levels of discounts on their golf. And there is no booking fee.”

The new service was launched with a special email broadcast to more than 200,000 UK golfers, which underpins OTL’s promise to its member clubs to distribute their tee times to as wide an audience as possible.

Paul Heeney, managing director of OTL, said, “The ability to push available tee times to golfers is critical in helping our clubs grow their visitor green fee sales. That is why our distribution model has been built to reach golfers across a number of platforms – via email, partner websites and even in-store when they are buying equipment.

“This partnership agreement with DGUK is one of the first major steps in enabling us to reach large numbers of golfers very quickly.”

Online Teetimes Ltd is the leading internet green fee company. Last year it announced a record 35% increase in online bookings in Ireland, averaging 600 rounds per club, with one club recording more than 1,400 online sales. OTL has an office in Grantham, Lincs, as a base for its launch into the UK golf club market.

Direct Golf UK was founded by PGA professional John Andrew in Huddersfield in 1992 and has enjoyed massive growth in its 15 successful years of trading. It is the UK’s leading online golf retailer, offering golfers a huge choice of equipment from and discount green fees from

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