Global Edition

Direct Golf UK launches 124-page winter catalogue

8.09am 24th October 2007 - Corporate

Direct Golf UK has launched a new 124 page winter catalogue that will be distributed to over 350,000 golfers throughout the UK in November and December.

It is the biggest catalogue ever produced by DGUK and has been designed to include everything that a golfer could possibly need, providing the perfect solution for Christmas gift buyers with greatly increased clothing and accessories ranges.

The catalogue will be mailed to DGUK’s significant database and then it will be also inserted into the pre-Christmas issue of the UK’s leading golf magazine, Today’s Golfer.

James Toase, head of marketing at Direct Golf UK, said, “We have recognised that choice and range are very important to golfers, particularly at this time of year. Increasing the number of pages has also enabled us to include more detailed information about the products to help consumers with their buying decisions.

“The catalogue is designed to drive sales across all three channels of our business (13 stores, online and telesales) to offer ultimate convenience for consumers. Supported by PGA expert advice and world class customer service we believe this catalogue promotion represents a major step forwards in Direct Golf UK’s direct marketing.”

Direct Golf UK

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