Global Edition

‘Diamonds roll 4ever’

10.30am 12th December 2002 - Corporate

Diamond Touch Golf Plc has produced the DR4E (Diamonds Roll for Ever) driver which has a 20 carat diamond insert in the face. The clubs are approved by the R&A and USGA and, says the company, ‘will add distance, accuracy and glamour to every golfer’s game.’

The secret to the club’s power and accuracy lies in a tungsten carbide backed 20 carat diamond insert. Diamond is the hardest surface known to man (ten times harder than titanium) and ‘allows for rapid energy transfer from ball to face and back to ball.’

Diamond Touch Golf Plc is funded mainly by British and European investors although the clubs are an American development. The idea came from Mahlon Dennis, a keen amateur golfer and director of an oil-drilling company in Houston, Texas. He experimented by attaching to his club a diamond disc of the sort used in drilling for oil. The extraordinary results drove the development of the new clubs.

The flagship of a full range of clubs becoming available in 2003, the DR4E driver is now retailing at Selfridges, Oxford Street at £699.00. Four shaft flex strengths are available to cater for all grades of golfer from high to low handicaps.

Steven Knight, financial director of Diamond Touch Golf Plc says “The introduction at this time of year couldn’t be more timely. It gives a woman a chance to give her man diamonds for Christmas instead of the other way round.”

The DR4E is accompanied by a 3-wood with 16 carat diamond insert and full range of irons. A putter with 12 carat diamond insert is to be released in February 2003.

Diamond Touch Golf Plc

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here