Global Edition

Decathlon hits 18 stores in regulation

12.10am 31st July 2007 - Corporate

Golf simulator company AboutGolf Europe has announced that leading European sports retail group Decathlon has installed a further 12 state of the art indoor golf simulators into stores across Europe bringing the total number in operation to 18.

The first 6 installations included, (Paris, Lille, Madrid (2) and Bilbao) and now have been supplemented by installations in the UK (London), Spain (Barcelona, the country’s largest store x 2, Malaga, Santander, Cadiz, Alicante) and France (Antibes, Brittany, Tours, Merignac, St. Maximin).

The move continues the company’s long term strategic plan, to introduce leading technology into Decathlon’s golf retail environment. Over the course of the next three years the plan is to install a total of 30 simulators across the company’s 350 stores to assist sales staff provide the highest levels of service to customers looking to purchase new golf clubs.

Commenting on the recent installation in London, Decathlon’s golf department manager James Ilbury said, “We have had the AboutGolf simulator installed for three months now as part of a refurbishment programme to our golf section and have seen club sales increase by between 30-50%. It has been an excellent addition allowing us to match customer requirements to the right golf equipment within the indoor environment of the store.”

Simon Burrows, managing director of AboutGolf Europe said, “To be associated with such a high profile retail group as Decathlon is a great testimony to the quality of the AboutGolf Simulator product and to see the first installation in the UK (London) is a proud moment. Not only have we been able to provide users with outstanding realism but also accuracy that is proven to sell more golf clubs, London store manager James Ilbury’s comments on increased sales reflect the typical trend across all Decathlon’s installations.”


In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here