Global Edition

Crown Sports adopts new IT system for golf and health clubs

9.00am 15th August 2001 - Corporate

Crown Sports operates 19 health clubs and 8 golf clubs countrywide and has adopted SDA’s Sales Manager as its standard system following an audit of its sales and IT systems by SDA. The company also provided training for all club, region and sales managers and sales consultants.

“We were looking to standardise our sales and IT systems to provide synergy between the golf and health clubs and chose SDA due to its very good understanding of the health and fitness market,” said Jim Mills, Crown Sports group sales manager. “We have been able to use Sales Manager to improve our golf clubs’ incomes through corporate days, green fee income and extra-curricular events. Database management activity, whilst long established in the health club market, is underused in the golf club sector but we see it as a growth area that Sales Manager will help us to capitalise on.

“Following system installation we have also found that we have increased the professionalism with which we deal with our members, which is important when you are dealing with over 50,000 people. It has also helped our prospecting activity, both internally and in end results.”

SDA’s Sales Manager is designed to help clubs increase membership sales and manage existing sales more efficiently. The latest version offers improved functionality for multi-site operators by allowing data to be synchronised between sites, head offices and regional managers for instant reporting and control.

Full access to the Sales Manager website, containing advice on improving sales and marketing, is incorporated into the package with the ability to restrict unauthorised browsing.


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