Global Edition

Contour sales boom for Footjoy

12.05am 27th April 2005 - Corporate

Market leading golf shoe brand FootJoy has announced impressive sell-through and reorders for the stylish new Contour Series range. The new addition to the FootJoy line-up offers unparalleled levels of comfort and flexibility combined with a strong fashion appeal and is proving extremely popular in the UK. As FootJoy Europe’s director of product management, Jeremy Baldwin comments, “Pre-book orders for our new Contour Series have exceeded our expectations and we have had to double our forecast for the whole category. They look like being one of the year’s star products for FootJoy”.
The unique flexibility and stability of the Contour Series lies in the use of slip last construction, often found in running shoes, which creates remarkable comfort. The shoe design features casual, leisure styling, and waterproofing is guaranteed with contemporary membrane technology, seam sealing and a waterproof gasket. The contemporary styled black smooth and the more traditional white smooth & dark brown/taupe blaze have proved the most popular with pre-book sales doubling and tripling respectively.
The FootJoy Contour Series come with Softspikesà’ Black Widow Pulsarà” cleats as standard on the Fast Twistà” Insertion System. The RRP for the Contour Series is £80.
With extremely positive reviews in the golf press and signs of strong early season sell-through with consumers, the Contour Series looks like being the latest in a long line of successful product introductions from the #1 shoe in golf. In the words of one golf magazine veteran, “they are without doubt the most comfortable golf shoe I‘ve ever tested”.
FootJoy remains the clear UK golf shoe market brand leader with a year to date 2005 market share of 52.9%. (Source: Sports Marketing Surveys Ltd, Retail Audit Feb ‘05).

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